GLOBAL EVENTS

Scandinavian Man Streetstyle Festival

Scandinavian MAN Streetstyle Festival in collaboration with Mood Stockholm gathers the world’s best streetstyle photographers in Stockholm. Participate and get the chance to win 10 000 SEK.

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Scandinavian MAN Streetstyle festival



The menswear event of the year brings the world’s best streetstyle photographers to Stockholm

On August 31 2017, some of the world’s most influential men’s streetstyle photographers will be present at Jakobsbergsgatan in Stockholm, to capture the best dressed Scandinavian men. During six hours, the public will have the chance to be captured on camera, and at the end of the day, a jury will award the best look of the day. First prize is a gift certificate worth 10 000 SEK to be spent at Mood Stockholm, and there are many more prizes to be awarded out.

The photographers are well known names such as Guerre, Robert Spangle and Jamie Ferguson. All of them established photographers who regularly cover the menswear scene in Milan, Paris, Florence, and New York, for publications like GQ, Vogue, Vanity Fair and The Rake. A story from the Streetstyle Festival will be published in the first issue of Scandinavian MAN Magazine, as well as on several digital outlets with global reach.

Dress up in your most personal style, and visit Jakobsbergsgatan outside Mood Stockholm, between Norrlandsgatan and Regeringsgatan. If you pre-register, you will have the chance to participate in a cocktail at Boqueria, and get a styling product from Björn Axén.

 

SCHEDULE

11.30 – 18.00 Streetstyle Photo Shoot
The world’s most influential men’s streetstyle photographers will be present at Jakobsbergsgatan to capture the best dressed men. Come and show your unique style, and have the chance to win a gift certificate worth 10 000 SEK.
Location: Jakobsbergsgatan outside Mood Stockholm, between Norrlandsgatan and Regeringsgatan.

11:30 – 18:00 Fix your hair with Björn Axén
Together with Björn Axén, Scandinavian MAN offers the opportunity to style your hair prior to the streetstyle shoot. Style your hair and get a quick-fix by the experienced hair stylists from Björn Axén. The first 50 visitors gets a free Björn Axén product.
Location: Mood Stockholm, Scandinavian Man Lounge, close to the Concierge desk.

15.00 Scandinavian MAN Streetstyle Symposium
Editor-in-chief Konrad Olsson is hosting a symposium with photographers Guerre, Robert Spangle and Jamie Ferguson about the streetstyle photography’s role in the menswear boom of recent years.
Location: Mood Stockholm, Boqueria.

19.00 Award ceremony
The winner of best look of the day is presented and awarded a gift certificate worth 10 000 SEK in Mood Stockholm. Other nice prizes are given to second and third place, as well as to the best amateur photographed that has tagged #moodstreetstyle during the day.
Location: Mood Stockholm, Boqueria.

#moodstockholm #scandinavianman #moodstreetstyle

Scandinavian MAN Streetstyle Festival. August 31 2017. Jakobsbergsgatan, Stockholm.

Photo by Robert Spangle